Sohaib Salahuddin
Founder / CEO
Just $tart Media
A video production and content studio in Karachi.
237M+Organic Views
Generated across client shows, brand films, and social channels.
88+Productions Shipped
High-stakes commercial campaigns, explainers, and long-form podcasts.
8+Enterprise Partners
Trusted by category leaders including Pepsi, Suzuki, TCL, and Clear.
#1Ranked Shows
Top business, venture, and creator podcasts produced in Pakistan.
Featured work
Commercial films, podcasts, motion explainers, and high-retention vertical edits engineered for category leaders.
End-to-end production pipelines engineered for category leaders.
From format development and cinema capture to broadcast finish and algorithmic distribution.
01
Creative Direction & Narrative
We architect the story before the cameras roll. Scriptwriting, format treatments, episode briefs, and visual pacing designed to hold attention from the first second.
Format Development · Scriptwriting · Creative Direction
02
Principal Cinema Production
Multi-camera 4K cinema rigs, broadcast-grade audio engineering, and dynamic studio lighting. Built for high-profile executive interviews, commercial sets, and studio podcast setups in Karachi and worldwide.
4K Cinema Capture · Audio Engineering · Studio Lighting
03
Post-Production & Finishing
Where raw footage transforms into prestige media. Offline story assembly, frame-accurate pacing, DaVinci Resolve color mastering, and custom sound design that gives every cut broadcast weight.
Editorial Assembly · DaVinci Color Grade · Sound Mastering
04
Vertical Content Engine
Systematized short-form distribution. Repurposing long-form episodes into 15+ algorithmic 9:16 cuts per month with custom kinetic typography and hook architecture engineered for viral retention.
9:16 Short Form · Kinetic Typography · Algorithmic Distribution
Trusted by Pakistan’s leading voices and category founders.
Long-term creative partnerships producing category-defining podcasts, explainers, and vertical media.
Partner
01Finance & Venture
Junaid Iqbal
Entrepreneur & Investor
Founder & CEO, Salt Ventures · Former MD, Careem
Partner
02Content & Culture
Junaid Akram
Content Creator & Podcaster
GanjiSwag · 4.7M+ Followers
Partner
03Music & Entertainment
Saif Ali Khan
Singer · Actor · Musician
Dilon Ka Wazeer · Tamasha Season 4 Winner
Partner
04Explainer Series
Shehzad Ghias
Comedian, Writer & Podcast Host
The Pakistan Experience
Partner
05Podcast Production
Faizan Sadi Syed
Founder, Entrepreneur & Podcast Host
East River · DigiTales
Client endorsements
“We gave Just Start Media our raw footage and the basic idea. They turned it into sharp, engaging finance content that looked incredibly polished. They really know how to make information-heavy content feel exciting.”
01 / 04
Brands we’ve worked with
Our team
Shafiq Siddiqui
Founder / CCOO
Just Start Studio03
BD
Studio Portrait
Director of Business Development
Profile coming soon
Muhammad Ahmed
Chief Editor
Moin Naeem
Video Editor
Sheryar Mithani
Video Editor
Salman Butt
Video Editor
Zaid Hussain
Graphic Designer
Just Start Studio09
ED
Studio Portrait
Video Editor
Profile coming soon
Let’s start something.
Have a podcast, explainer, or commercial campaign in mind? We partner with founders and category leaders to produce work that cuts through.
Commission Discipline
Target Delivery
Configured brief: Podcast Launch targeted for Standard (3-4 weeks).
Studio
Karachi, Pakistan
Available for commissions worldwide